Amazon Sponsored Ads Certification
Course Duration: 8 Weeks | Starting Date: January 16, 2023
The Amazon Sponsored Ads Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This certification is best suited for advertisers or agency professionals who leverage Amazon Ads sponsored ads through the advertising console or Seller Central.
Topics:
- Learn about sponsored ad types
- Introduction to keyword and product targeting
- Get started with bids and budgets
- Build campaigns to achieve your business goals
- Identify core policies for sponsored ads
- Optimize your product pages for advertising
- Report on key metrics for sponsored ads
- Use reports to draw campaign insights
- Understand sponsored ads sales attribution
- Optimize your keyword and product targeting
- Optimize your bids and budgets
- Optimize your campaigns and creatives
