Performance Marketing Campaign Specialist

Ecommerce Performance Panorama

Performance Campaign Specialist

We work exclusively for the finest execution of integrated performance campaigns across digital channels. We have the required skill set to achieve steep sales growth. We aim for a clinical approach; from the analysis of advertiser historical sales data to prioritizing current brand health, brand positioning and campaign objectives. Our proficient digital crew has a calculated procedure and creative strategy to iron out the finest details as well as engage the needs of the customer.

Our team here are both specialized and adept to utilize the most eminent of Demand Side Platforms that are required to fulfil the campaign objectives. We guarantee higher sales conversions as well as applying Facebook catalogue ads, Google smart shopping ads, Amazon DCO ads in programmatic landscape, paid search dynamic ads, video shopping ads, native DCO ads, E-commerce DSP and email marketing. We have pro-eminent planning; we identify, evaluate and observe the right target audience taking in account the product category, season and buying trend based on geolocation thus ensuring the most relevant ad is delivered to the users to increase the conversion ratio.

E-Commerce Performance Marketing Panorama

Integrated Digital Marketing Strategy

Data + Media +Creative + AI work together to achieve optimal campaign performance results.

We apply data, media and creative together to attain optimal campaign results. We resort to various combinations of tactics and assign relevant small data sets to achieve campaign goals.

Integrated Digital Marketing Strategy

Integrated Digital Media Channel Buying Strategy

We aim to execute the integrated digital media strategy flawlessly to allocate media budgets scientifically keeping in view the overall campaign KPI. We employ a 360 degrees’ approach to cater to the user wanting to utilize multiple devices and visits various channels like Facebook, Twitter, YouTube, search, native, open web, email, etc.

Integrated Digital Media Channel Buying Strategy

Digital Data Strategy

Data has evolved into a digital currency that fuels media to deliver the most relevant ads by the data signals to incline the audience and engage the users in favour of the advertiser. Data can be categorized into three types – First-Party data, 2nd Party Data and 3rd Party Data. Our data scientist team applies the right data in accordance with campaign objectives to achieve digital marketing goals.

Digital Data Strategy

First Party Audience Data Classification

Once the advertiser gets onboard, we define the First-Party audience segments and make significant targeting rules in each demand-side platform and DMPs. This is to trigger the right ad according to the past visitation of user behaviour on the advertiser website.

First Party Audience Data Classification

Data is Digital Currency

First-party data has high quality but lacks in quantity as compared to Second-party and Third-party data. Proper classification of First-Party data is implemented that is owned by the customers categorized into product level, regular buyers, large buyers, female buyers, buyers from any specific city or seasonal buyers, non-converters. By making use of these data points while delivering specific ads to a specific user thus amplifying the probability of sales conversions.

Second-party data has a similar customer base and is available through any data exchange privately.

Third-party data is available at a large scale in programmatic digital media echo systems is serviceable to drive sales. The major data management platforms include Blue Kai, Lotame, Eyeota, eXelate, Liveramp, Datalogix, Neustar, Factual Audience, AC Nielsen, Comscore and many more.

Data is Digital Currency

Customer Purchase Journey

We always aim to endorse our clients to use Dynamic ad/data-driven ads or personalized ads which are hugely based on user interest and behaviour. Our experts specialize in making ad copies to motivate the customers on each step of the purchase funnel, leading them to a pleasant purchase journey.

Customer Purchase Journey

Dynamic Retargeting & Cookieless Re-Engagement

Dynamic retargeting provides previous website visitors with personalized ads tailored to their previous product history or behaviour. It is a turbo sales booster for an e-commerce website. We use the certified ad technology to deploy one pixel on the advertiser website to manage their First-Party audience segments. It is an efficient technique to convert the users. We strive to deliver the most relevant ads catering to the customer needs during the purchase journey phase.

If the user has already purchased, we try to upsell or cross-sell to maximize the revenue. If the user is a non-convertor, then we deliver a specific promotional offer to that user to increase the chances of conversions for a specific product or category. We have the advance re-engagement technology without deploying any pixel on the client website to re-engage the users who viewed an ad or click an ad in the last 30 days. This again enables us to escalate online sales.

Dynamic Retargeting & Cookieless  Re-Engagement

Check Our Live Demo of Dynamic Retargeting

Get a hands-on experience with our attested advertiser grahambell.pk (an online mobile phone store) in a live demo. MPC.com.pk is the publisher. Experience the live demo in a few simple steps:

  • Visit grahambell.pk
  • Click on a mobile brand category or any mobile product page or simply add an item to the cart.
  • Close the website
  • Then open the mpc.com.pk website, low and behold an ad conforming to your last action will perform on the advertiser website.

Real Time Reporting

We give dashboard access to our clients to measure the campaign performance results in real time across media buying.

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