Re-marketing Strategy

Site User Types


  • All site users
  • General Visitors
  • Non-convertors
  • Past buyers
  • Site visitor for specific website section user
  • Site users for specific products
  • Custom audience segments (NY females, age 18-35)
  • All convertors

Product Integration


  • Google Merchant Center
  • Amazon Product Listing
  • Custom Data Feed
  • XML feed directly
  • Multiple products
  • Single product
  • e-commerce platform like Shopify, Magento, Big-commerce, Open Cart and FB Ads etc.

Relevant Messaging


  • Action taken by users within banner
  • User purchase funnel journey steps
  • User past visitation behaviour on advertiser's site
  • Contextual
  • Keyword
  • Past campaign performance data points
  • DMP segments
  • Geo Location
  • Weather condition
  • User type
  • Language