Afternoon Session
Monday - 3:00 PM to 4:30 PM
Wednesday - 3:00 PM to 4:30 PM
Evening Session
Monday - 7:00 PM to 8:30 PM
Wednesday - 7:00 PM to 8:30 PM
This course is designed to provide a comprehensive understanding of how to utilize Meta's platforms—Facebook and Instagram—to drive business success. Participants will learn how to set up and optimize Facebook Pages, Groups, and Instagram accounts, run effective advertising campaigns, and use advanced audience targeting techniques. By the end of this course, learners will be equipped to create, manage, and optimize digital marketing campaigns to achieve specific business goals, from brand awareness to lead generation and sales.
1. Introduction to Meta Platforms:
Get an overview of Meta's ecosystem, focusing on the role of Facebook and Instagram in digital marketing. Understand the unique features of each platform and their importance in a comprehensive digital strategy.
2. Setting Up Facebook Pages, Groups, and Instagram Accounts:
Step-by-step guidance on creating and managing Facebook Pages and Groups, as well as setting up a professional Instagram account. Learn best practices for optimizing profiles to enhance visibility and engagement.
3. Driving Traffic Without Ad Spending on Facebook & Instagram:
Explore organic strategies to increase traffic and engagement on social media pages, including content creation, community management, and leveraging user-generated content.
4. Introduction to Facebook Ads Manager and Business Manager:
Learn how to navigate Facebook Ads Manager and Business Manager. Understand the processes of creating an Ad Account, managing multiple accounts, and granting permissions for efficient team collaboration.
5. Facebook Ads Key Performance Metrics:
Detailed instruction on creating a compelling Facebook Page. Learn to identify and track key performance metrics to measure the effectiveness of your page and marketing efforts.
6. Setting Up and Linking Instagram and Facebook Accounts:
Understand how to link Instagram accounts with Facebook Pages for seamless management. Learn about business settings and ad account configurations to optimize marketing efforts.
7. Campaign Structure, Types, Objectives and Performance Goals:
Learn the basics of campaign structure, including campaign types, objectives, and setting performance goals. Understand how to align campaign objectives with business goals for maximum impact.
8. Facebook and Instagram Ad Types and Placements:
Explore the various ad types available on Facebook and Instagram, including image, video, carousel, and collection ads. Understand the different placement options and how to select the best placements for your campaigns.
9. Audience Targeting:
Discover how to define and reach your target audience using Meta’s tools. Learn to create custom audiences, lookalike audiences, and target users based on interests, behaviors, and demographics.
10. Awareness Campaign Setup:
Learn to set up an awareness campaign from start to finish, including creating ad sets, setting budgets, scheduling ads, selecting locations, and targeting audiences effectively.
11. Meta Pixel Deployment and Conversion Tracking:
Understand the importance of the Meta Pixel for tracking user behavior. Learn how to deploy the Meta Pixel on websites and track conversion events using Google Tag Manager.
12. Retargeting Campaign Setup:
Gain insights into setting up retargeting campaigns to re-engage users who have interacted with your brand but have not yet converted.
13. Setting Up URL Parameters for Deep Tracking:
Learn how to set up URL parameters to track user interactions and campaign effectiveness beyond Meta’s default tracking capabilities.
14. Sales Campaign Setup and Optimization:
Step-by-step guide to creating and optimizing sales campaigns on Meta platforms to drive conversions and revenue.
15. Lead Generation Campaign Setup and Optimization:
Discover how to effectively set up and optimize lead generation campaigns to capture valuable customer information and build a robust sales funnel.
16. Targeting Overseas Pakistanis:
Learn specific strategies for targeting the overseas Pakistani audience using Meta’s advanced targeting options.
17. App Install Campaign Setup and Optimization:
Understand the nuances of setting up app install campaigns, optimizing them to increase app downloads and user engagement.
18. Campaign Duplication:
Learn how to duplicate campaigns, ad sets, and ads efficiently to scale efforts and test variations.
19. Ads Reporting and Analysis:
Master the use of Meta’s reporting tools to analyze ad performance, extract insights, and make data-driven decisions.
20. Developing an Effective Digital Media Plan:
Understand the key components of a digital media plan, from research and planning to execution and measurement, tailored to meet specific business goals.
Upon completing this course, participants will be proficient in setting up and managing Facebook and Instagram accounts, creating and optimizing ad campaigns, using advanced audience targeting techniques, and measuring campaign success. They will be capable of implementing effective digital media strategies that drive traffic, engagement, and conversions for businesses.